Director, Live Events & Experiences

Ref#: 29769
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Baltimore, MD, US

About Us:
Radio is America’s # 1 reach medium and growing, with 93% of Americans tuning in weekly. Only radio is live, local and personal with massive scale, offering today’s advertisers daily audience engagement, unparalleled ROI, and powerful brand activation at a time when competitive media are becoming increasingly disrupted.

As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. For more information, please visit [1]

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This position involves working in a high-energy, fast paced environment overseeing the strategy, implementation and execution of non-spot sales activities.

The Live Events Director is the subject matter expert overseeing non-spot revenue performance generated through the four defined profit centers (events, content/programming sponsorships, ticket revenue and custom fee-based programs).


This unique sales manager position requires an expertise combination of sales leadership & operations:  a quarterback equally skilled at identifying revenue-generating potential while also understanding the necessary steps for flawless execution to the desired results.

Key Responsibilities:

  • Grow new business, increase YOY revenue, achieve budget

  • Develop & execute the strategic plan to achieve the non-spot revenue budget

  • Attend client meetings with account executives

  • Work alongside station sales management to provide training, support, and client account strategies to account executives

  • Provide ongoing research, collateral, and data to help support non-spot sales efforts

  • Organize ideation & creative meetings in response to client assignments requiring 360 approach

  • Troubleshoot concepts to ensure fulfillment can be executed on-time and on-budget

  • Collaborate & strategize with stakeholders across departments when developing new station opportunities to ensure station & revenue goals are aligned

  • Oversight & management of event P&Ls including collective agreement from internal team regarding projected revenue/expenses

  • Develop, package & price sponsor inventory assets (events & content-programming features)

  • Manage & negotiate revenue deal points for 3rd party partnership agreements

  • Manage & negotiate revenue-focused deal terms for venue partnership agreements


  • Education:  BA/BS degree or equivalent experience
  • Sales leadership experience
  • 3-5 years’ experience in developing & executing integrated sales programs; proven track record
  • Understands the difference between sponsorship value vs pure media
  • Demonstrates strategic approach when developing event and/or client marketing plan
  • Driven, high energy, and passionate
  • Self-starter, creative, outstanding work ethic, able to prioritize, delegate & manage multiple projects at one time
  • Contributes to a collaborative & team-oriented atmosphere
  • Demonstrates proper planning, timeline management, & follow through
  • Verbally expresses oneself clearly, effectively and accurately
  • Writes clearly, effectively and accurately
  • Reliable transportation and valid driver's license.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
EEO Statement:
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