Director of Live Events & Experiences

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Ref#: 29757
Job Type: Full-Time Staff
Job Schedule: Full-Time
Job Location: Colton, CA, US

About Us:
Radio is America’s # 1 reach medium and growing, with 93% of Americans tuning in weekly. Only radio is live, local and personal with massive scale, offering today’s advertisers daily audience engagement, unparalleled ROI, and powerful brand activation at a time when competitive media are becoming increasingly disrupted.

As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio.
Description:

ESSENTIAL DUTIES & RESPONSIBILITIES include the following:

·      Conceive, write and create new non-traditional revenue business opportunities. 

·      Participate in annual budget planning and individual event budget planning

·      Attend and participate in sales meetings.

·      Assist in the training of Account Executives on how to sell events.

·      Assist in the brainstorming of categories to call on for events.

·      Assist General Sales Managers in managing the New Business Development account lists

·      Coordinate events as defined by all the necessary steps needing to be accomplished by putting together a high profile event or sponsorship. 

·      Develop and maintain strong business relationships with clients/agencies.

·      Assist sellers in growing current sponsor revenue share.

·      Develop customized presentations of the highest quality for new and existing revenue opportunities.

·      Develop and grow relationships at multiple levels of the customer’s organization in order to guarantee effective contacts internal to the organization and to be aware of problems and opportunities.

·      Adhere to station policies regarding pricing, merchandising, commercial content, competitive product protection, etc.

·      Monitor competition and trends in market.

·      Other duties as assigned by the Director of Sales.

Qualifications:

QUALIFICATIONS:   Minimum 5+ years in media event planning; radio experience a must.  Position requires thorough knowledge of media sales and in-depth knowledge of research, marketing and branding. Excellent organizational skills, ability to multi-task and meet deadlines is required.  Position requires a high level of computer skills.  4 year degree preferred.

Entercom [Insert Market] is an Equal Opportunity Employer
EEO Statement:
First/Mid Level Officials and Managers
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