Director of Marketing and Promotions

Apply
Ref#: 30978
Job Schedule: Full-Time
Job Location: Denver, CO, US

Description:

Entercom Denver is looking for a Director of Marketing and Promotions to lead the brand marketing and promotional strategy for our cluster.    In this role, you will have a keen focus on the strategic marketing and promotion of our brands and related assets.  With a focus on results, you will develop creative marketing to strengthen our brands, increasing our stations’ audience share, listener engagement and revenue across all platforms including broadcast, live events, digital extensions and social media platforms.   

You must be innovative and passionate about radio, with experience in marketing, promotion, event creation and execution, with a focus on developing revenue generating ideas that get results.  Candidate must be a creative, problem-solving self-starter who thrives in a fast paced business climate.    This is a “roll up your sleeves” leadership role.   Responsibilities include:

·          Manage, lead and mentor the Marketing/Promotions departmentWork directly and collaboratively with Programming, On Air Talent, Sales and other departments.  This position reports to the market manager of Entercom Denver

·          Create revenue-generating marketing and promotional events and contesting that take place on-air, on-line and on-site for all formats, working collaboratively with programming heads and sales directors

·          Produce best-in-class cluster events, from concerts, business networking, remote broadcasts and community engagements

·          Lead public relations strategy, including digital and social media strategies, station communications & press releases

·          Help create client promotions and promotional proposals with Promotion Managers, Program Directors, and Sales Managers  and assist in creation of sales marketing materials

·          Use consumer insight, competitive data and market research to develop plans with outside advertising opportunities including branding partnerships & TV spots.

·           Responsible for maintaining costs within department budget; annual budget planning

·           Attend and participate in programming, sales and promotion meetings, brainstorming sessions

·          Attend planning meetings to activate and execute events, programs and campaigns

·          Adhere to policies regarding pricing, merchandising, commercial content, competitive product protection, contests etc.

·          Work closely with the Director of Sales to seek, develop, & maximize new or current 3rd party (event, venue, or concert) partnerships:  inspect & negotiate all revenue levers, promotional assets, sponsor inventory, revenue shares & profit

·          Secure and negotiate revenue-focused deal terms for venue partnership agreements


Qualifications:

You must have excellent multitasking and prioritization skills, be proactive and collaborative in your work and have a positive attitude, with natural ability to lead and engage others.   You must have a clearly demonstrated understanding of brand marketing/promotional concepts, including live events, concerts, and audience engagement.   In addition, you must have:

  • 5+ years in promotional marketing & events
  • Over air and online contesting experience
  • Thorough knowledge of media sales and in-depth knowledge of research, marketing and branding
  • Excellent organizational skills, detailed oriented and keen ability to multi-task and meet deadlines is required
  • Proven ability to think “out of the box” and work collaboratively with many functional areas in a marketing/sales environment 
  • Innate ability to lead and engage others
  • Must be creative, proactive and a problem solver
About Us:
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 100 million people each week through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.entercom.com, Facebook and Twitter (@Entercom).
EEO Statement:
Entercom is an Equal Opportunity and Affirmative Action Employer. Entercom affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/ gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Entercom, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.
First/Mid Level Officials and Managers
< Back to job list