Live Events & Experiences Director

Ref#: 30911
Job Schedule: Full-Time
Job Location: Minneapolis, MN, US


Entercom is seeking a Director of Live Events & Experience to create fully integrated marketing solutions to help clients reach their objectives. This position involves working in a high-energy, fast paced environment overseeing the strategy, implementation and execution of non-spot sales activities. The Live Events Director is the subject matter expert overseeing revenue performance generated through the four defined profit centers (events, content/programming sponsorships, ticket revenue and custom fee-based programs)


This unique sales management position requires a combination of sales leadership & operations:  a quarterback equally skilled at identifying revenue-generating potential while also understanding the necessary steps for execution to the desired results.


·         Conceive, write and create new non-traditional revenue business opportunities

·         Participate in annual budget planning and individual event budget planning

·         Attend and participate in sales, client and promotions meetings

·         Assist in the training of Account Executives on how to sell events

·         Assist in the brainstorming of categories to call on for events

·         Assist General Sales Managers in managing the New Business Development account lists

·         Coordinate events as defined by all the necessary steps needing to be accomplished by putting together a high profile event or sponsorship

·         Develop and maintain strong business relationships with clients and advertising agencies

·         Assist sellers in growing current sponsor revenue share

·         Develop customized presentations of the highest quality for new and existing revenue opportunities

·         Monitor competition and trends in market

·         Oversight & management of event P&Ls
Develop, package & price sponsor inventory assets (events & content-programming features)

·         Manage & negotiate revenue-focused deal terms for venue and 3rd party partnership agreements

·         Consulting local and regional businesses to understand their needs so that tailored solutions can be designed, implemented, and executed

·         On-going consultation and relationship building with sold clients to ensure performance of their purchased campaigns and to seek renewal and up-sell opportunities

·         Execute a business plan and sales strategy that ensures attainment of revenue goals

·         Achieving a monthly sales quota

  • 3-5 years of experience in media event planning, developing and executing integrated sales programs; sales leadership
  • Position requires thorough knowledge of media sales and in-depth knowledge of research, marketing and branding; understanding of the difference between sponsorship value vs pure media
  • Excellent organizational skills, ability to multi-task and meet deadlines is required; proven track record
  • Self-motivated and creative
  • Ability to delegate and manage multiple projects at one time; contributes to a collaborative and team-oriented atmosphere; demonstrates proper planning, timeline management and follow through; writes clearly, effectively and accurately
  • Position requires computer skills
  • Reliable transportation and valid driver’s license 
About Us:
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 100 million people each week through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at, Facebook and Twitter (@Entercom).
EEO Statement:
Entercom is an Equal Opportunity and Affirmative Action Employer. Entercom affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/ gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Entercom, unless doing so would impose an undue hardship.燭o request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.
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