Entercom New York is looking for a Marketing & Creative Director to lead the brand marketing and promotional strategy for our 6 NY radio properties. In this role, you will have a keen focus on the strategic marketing and promotion of our brands and related assets, including on air talent and Live at 345 theater. With a focus on results, you will develop creative marketing to strengthen our brands, increasing our stations’ audience share, listener engagement and revenue across all platforms including broadcast, live events, digital extensions and social media platforms.
You must be innovative and passionate about radio, with experience in marketing, promotion, event creation and execution, with a focus on developing revenue generating ideas that get results. Candidate must be a creative, problem-solving self-starter who thrives in a fast paced business climate. This is a “roll up your sleeves” leadership role. Responsibilities include:
Manage, lead and mentor the Marketing/Promotions department
Work directly and collaboratively with Programming, On Air Talent, Sales and other departments
Create revenue-generating marketing and promotional events and contesting that take place on-air, on-line and on-site for all formats (Music, Sports, News), working collaboratively with programming heads and sales
Produce best-in-class cluster events, from concerts, business breakfasts, Live @ 345 Theater, remote broadcasts and community engagements
Lead public relations strategy, including digital and social media strategies, station communications & press releases
Help create client promotions and promotional proposals with Promotion Managers, Program Directors, and Sales Managers and assist in creation of sales marketing materials
Use consumer insight, competitive data and market research to develop plans with outside advertising opportunities including branding partnerships & TV spots.
Responsible for maintaining costs within department budget; annual budget planning
Attend and participate in programming, sales and promotion meetings, brainstorming sessions
Attend planning meetings to activate and execute events, programs and campaigns
Adhere to policies regarding pricing, merchandising, commercial content, competitive product protection, contests etc.
You must have excellent multitasking and prioritization skills, be proactive and collaborative in your work and have a positive attitude, with natural ability to lead and engage others. You must have a clearly demonstrated understanding of brand marketing/promotional concepts and be very knowledgeable of NY market, including live events, local sports teams and fan base. In addition, you must have:
- 5+ years in promotional marketing & events
- Over air and online contesting experience
- Thorough knowledge of media sales and in-depth knowledge of research, marketing and branding
- Excellent organizational skills, detailed oriented and keen ability to multi-task and meet deadlines is required
- Proven ability to think “out of the box” and work collaboratively with many functional areas in a marketing/sales environment
- Innate ability to lead and engage others
- Must be creative, proactive and a problem solver