Music Account Executive (DC)Apply
Radio is America’s # 1 reach medium and growing, with 93% of Americans tuning in weekly. Only radio is live, local and personal with massive scale, offering today’s advertisers daily audience engagement, unparalleled ROI, and powerful brand activation at a time when competitive media are becoming increasingly disrupted.
As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio.
Entercom in Washington, DC is looking for seasoned sales professionals to develop dynamic marketing campaigns for new and existing clients. The ideal candidate will be someone who can develop new client relationships through cold calling, networking and referrals from existing clients; have an innovative approach to client development and be a team player. This person will continually contact, develop and pursue direct advertising accounts for WPGC and WIAD (Music formats). These individuals are also held accountable for achieving sales budgets and collecting on the accounts. Candidates must have a positive attitude and a drive to win. Self-motivation is essential. If you’re interested in a position thriving in a highly energetic sales environment - this job is the opportunity for you!
Responsibilities include, but are not limited to:
Maintain account lists and soliciting new business through prospecting and cold calling
Contact prospective customers to build multi-media platforms for Music Formats
Managing and growing existing assigned accounts/budgets
Identifying clients’ advertising needs and developing and presenting customized solutions to meet those needs
Develop proposals utilizing MS office products, Tapscan, and Qualitative Research
Prepare promotional plans, sales literature, and advertising proposals
Develop and maintain relationships with clients by providing top quality service
Investigate and resolve customer problems
Communicate with other departments to assure quality service in placing orders and arranging promotional events
Responsible for exceeding sales budget and collection of sold accounts
Successful candidates must possess exceptional communication, presentation and negotiation skills. They must be self-motivated, goal driven confident and creative, with the ability to adapt and multi-task in a fast paced environment. They must demonstrate their ability to be strategic and persuasive. In addition, the right candidate must have:
High school graduate required; college preferred
Must have a valid driver’s license and a vehicle with appropriate insurance
Prior experience in sales/marketing; previous radio sales experience, news or sponsorship sales preferred
Must also have basic knowledge of MS office products, i.e., MS Word and Windows environment